Grow by activating customer data
Lightpoint solutions help to understand customer preferences and purchasing patterns, allowing companies to tailor their products and messages to specific segments.
With our martech development, marketers can easily track campaign performance to allocate resources effectively, optimize budget allocation, and get maximum ROI. We help to foster a data-driven approach that not only enhances customer engagement but also drives sustainable growth.
Build your customer view around the attributes that matter most, including demographics, preferences, behaviors, and purchase history. They help tailor marketing efforts, personalize experiences, segment audiences, and drive more effective and targeted campaigns.
Get a holistic analysis of customer journeys so you’re there with the right message at the right time.
Leverage data analytics, automation, and personalized content delivery to track customer interactions, streamline processes, anticipate needs, and create a seamless and tailored journey for improved satisfaction.
Integrate your existing stack and add custom tools that deliver real, actionable insights from across the organization. Build personalization and messaging on effective data taxonomies and the requisite technical base. Orchestrate data from various sources to have an actual picture of marketing performance.
Get a roadmap for your martech project, compare technologies, or estimate time and resources on a consultation with our experts
Martech Software Solutions We Develop
Our Martech software development equips marketers with custom solutions that optimize marketing operations, enhance customer insights, automate repetitive tasks, and enable targeted campaigns. These capabilities improve decision-making, increase ROI, and foster personalized engagement. By integrating best martech development techniques and data-driven approaches, we align business strategies of our clients with evolving market demands and achieve better customer satisfaction. These are some martech software solutions that Lightpoint team delivers on regular basis:
User engagement platforms
Website Visitor Identification Software
Customer Data Platforms
Analytics and Reporting Software
Paywalls
A full cycle of Martech software delivery
Our martech development process is systematic and encompasses five stages. From the initial planning phase to the final deployment and ongoing maintenance, each stage plays a pivotal role in crafting innovative and effective marketing technology solutions that cater to businesses’ specific needs and objectives.
Planning and Strategy: We clarify project goals, target audience, and required features. Then we develop a comprehensive strategy outlining technology stack, budget, timeline, and resource allocation.
Design and Architecture: Our team creates the software's architecture, user experience (UX) design, and user interface (UI) design. We also plan data models, workflows, and integration points.
Development: Our engineers develop core functionalities, integrations with APIs and third-party tools, and ensure scalability and security measures.
Testing and Quality Assurance: We thoroughly test the software for functionality, performance, security, and compatibility issues across various devices and platforms.
Deployment and Maintenance: We release the software to the end users, monitor its performance, and address any post-launch issues. Our team also continuously updates, optimizes, and enhances the software based on user feedback and changing requirements.
Added Value Of Lightpoint Martech Development
We provide martech development services for more than 12 years and have a deep understanding of domain challenges and fast-changing marketing trends. Therefore, we strive to streamline marketing processes, ensure interoperability of all systems and tools, verify accuracy of outcomes, and tailor features for all occasions. Check out in more details what advantages our martech development offers.
Get all the functionality you need with none of the bloat. Our engineers will ensure you get a tool that fits your business goals and processes.
Custom integrations
Expand functionality of your solution with 3d-party marketing tools, covering tasks like social media management, email marketing, SEO monitoring, document management, and more.
Predictive analysis
Analyze user journeys and behaviors, generate patterns using statistical models, AI and machine learning, and use them to predict future actions and trends to make informed decisions.
Real-time Insights
Leverage instant data visibility, facilitating quick decision-making and continuous strategies refinement. Enjoy timely campaign adjustments, targeting precision, and overall marketing performance.
Unified stack
Build your stack around a single dashboard designed to facilitate the defined KPIs. Integrate it around a data taxonomy that fits your business model to centralize data flows and enable a data-driven approach.
Multi-Channel Management
Engage customers across diverse platforms, increasing reach, customer interactions, and brand visibility. Ensure a consistent brand experience, improved targeting, and better insights for effective marketing strategies.
Scalability
Ensure seamless adaptation to growing demands, enable handling increased data, user base, and multiple processes while maintaining optimal performance and efficiency.
Maximal performance
Reduce or eliminate downtime, errors and delays in reporting and collection. Make your martech stack a reliable source that operates speedy and error-free.
How We Work
As a full cycle software development company, we synchronize our development approach with our clients’ business goals and project nuances to deliver the right solution in the right time. Explore our engagement models, and choose which one works best.
Our Portfolio
Our portfolio showcases some cutting-edge solutions that empower businesses in various domains, including Martech, to revolutionize their strategies. From personalized automation and data analytics tools to seamless integration with third-party platforms, our completed projects exemplify how we leverage technology to drive customer engagement, optimize campaigns, and achieve remarkable outcomes.
The Lightpoint difference
Domain expertise
Advance insights
Centralized ecosystem
Tech stack
Our tech stack for martech development encompasses a range of tools and technologies essential for creating innovative marketing solutions. It involves a combination of programming languages, frameworks, databases, and infrastructure that empower the company to build efficient, data-driven, and customer-centric marketing software.
Our Clients
Delivering top-notch martech software development services, our company is trusted by startups, SMBs, and enterprises across the globe. These are some of the world-known brands that are using our solutions
Our client is a US analytical agency that collects customer’s sales & marketing data (e.g. subscriptions, revenue, customers, pricing metrics), user behavior data (pageviews, articles, conversions, other actions on the site), and prepares analytical reports and forecasts to increase target KPIs.
They operate across various business domains: Telecom, Retail & eCommerce, Media and Entertainment, Education, Fintech, Healthcare, HVAC, Sports, and many more.
The demand for the client’s services was increasing the flow of projects. But the processes of project onboarding and management — including accessing, collecting, and analyzing customer’s data, preparing reports, choosing scripts/algorithms for data processing — were completely manual. To increase team bandwidth bypassing recruiting new employees from the local market, the client contacted Lightpoint to assist in developing a custom solution from scratch. It was agreed to build a Cloud-based system to automate a wide range of processes.
Back-end Developers (5), QA Engineer (1), Data Engineers (2), Business Analyst (1), DevOps (1).
